High-quality lamb from the UK will be in the spotlight this month at one of the world’s biggest annual food and drink trade shows in the Middle East.
The Agriculture and Horticulture Development Board (AHDB) in collaboration with the British Centres for Business (BCB) has signed up for this year’s Gulfood – which runs from February 21 to February 25 at the Dubai World Trade Centre.
Thousands of visitors are expected to attend the event, which features 20 halls packed with diverse products from 85 country pavilions.
Due to international travel restrictions as a result of Covid-19, AHDB’s stand at the food and drink show will be hosted by a local representative from BCB, who may be joined by exporters from the UK who have a base in the Middle East.
'The demand for UK lamb is growing'
AHDB halal sector manager Awal Fuseini said:
"The demand for UK lamb is growing in popularity in the Middle East due to its unique characteristics.
"Farmers in the UK rear animals mainly on grass due to its ample grasslands and this gives our lamb a distinctive flavour and taste.
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Gulfood provides an excellent platform for us to showcase the quality of lamb from the UK to buyers in the Middle East and further afield.
"The recent appointment of an agent in the region to promote our lamb demonstrates AHDB’s commitment to developing the market for our exporters," he concluded.