The Agriculture and Horticulture Development Board (AHDB) is set to launch a new export strategy later this month.

AHDB will launch the strategy, which includes plans to encourage businesses to develop their export potential, at its export conference in London this month.

Speakers at the event will provide insight into the growing markets of Asia, the Americas and the Middle East, as well as outlining what AHDB plans to do to maximise their potential.

AHDB said exports and international market development is a critical part of its work and it wants to deliverfor its industry stakeholders to ensure a presence at global food trade events.

AHDB chair Nicholas Saphir said: “AHDB’s export work includes helping to secure access to new markets, providing valuable market analysis and insight via our market intelligence team, and promoting the reputation of our products to foreign buyers.

“Importantly, with both knowledge and boots on the ground, we have a strong track record of delivering tangible results.

“Our levy payers have told us how much they value our work and want to see more of it. The development of our new export strategy is aimed at acting as a springboard for further global success for our red meat and dairy products.”

Sahir said the exports conference will provide a “vital platform” to present the enhanced services that AHDB will provide.

“Export development remains one of the cornerstones of AHDB’s work and I’m excited at how we can play our part in maximising the potential for the future – exports can help levy payers improve overall returns, while supporting the UK government’s wider ambition to become a ‘Great Trading Nation’,” he said.

According to the board discussions around export potential will include bespoke training and advice, and industry-leading marketing support.

AHDB said this will support its ambition to increase market access and export sales, by “championing the reputation of UK products overseas and to encourage more businesses to explore export possibilities”.

Events like the Annual Meat Conference (AMC) in the USA, Gulfood in the Middle East, SIAL China and FoodEx in Japan have strengthened the commitment to this, AHDB said.

AHDB said it will continue to work collaboratively with industry and government to help UK exporters of red meat and dairy products maximise the opportunities available in existing and new markets.