FaceTime a Farmer - an innovative project connecting school children with real commercial farmers - has won its one of its first major sponsorships.

Rural property firm Strutt & Parker agreed a two-year sponsorship deal with LEAF Education to help develop the initiative, which aims to bring the world of farming, food and the environment directly to the classroom.

The FaceTime a Farmer project was piloted in 2017 by Cambridgeshire farmer Farmer Tom and involves farmers being paired with schools to deliver regular FaceTime and Skype sessions with schoolchildren, to bring about a better understanding of the roles of farming and food production.

James Farrell, head of rural at Strutt & Parker, said: “Strutt & Parker is delighted to be supporting a project which helps to engage schoolchildren with the farming industry’s role in delivering safe, affordable supplies of food and looking after the natural environment.”

'Engaging a future generation'

Carl Edwards, director of education and public engagement from LEAF (Linking Environment And Farming), said: “FaceTime a Farmer is an opportunity to utilise something that most of us use on a daily basis to engage a future generation and to bring the world of farming, food and the environment directly in to the classroom.

“We are very grateful to the support from Strutt & Parker to ensure that this initiative can amplify its reach significantly across the UK.”

Land and property agency Strutt & Parker is part of BNP Paribas Real Estate, one of the BNP Paribas Group's 10 UK business divisions that collectively employ more than 9,300 people across its 21 UK sites.

LEAF (Linking Environment And Farming) is an expanding charity that promotes sustainable food and farming.

A core part of LEAF’s work is focused on inspiring and educating future generations about farming, food and the countryside.