Organisers of major agri-business exhibition, the Farm Business Innovation Show, say the show will go on for 2020.
Scheduled for November 11 and 12 in the NEC, Birmingham, the show's confirmation comes after several other large-scale agricultural events have been cancelled.
A spokesman said: "Following the Government's official announcement last week, we are pleased to confirm that the Farm Business Innovation Show 2020 will be going ahead as scheduled.
"As Europe's leading event for the farming industry, and a thriving leisure and tourism sector, the event will offer the ideal platform for any rural business operator looking to capitalise on the increased demand, customer spend and new demographics of visitor.
Farm Business Innovation 2020 will still be the show that we all know and love; however, we will ensure that the correct measures are in place to meet the current Covid-19 compliant regulations, as the safety of our staff, visitors and exhibitors is our number one priority.
The government has given approval for business events and conferences to proceed in England from October 1.
The Farm Business Innovation Show typically attracts around 1,000 exhibitors and more than 18,000 visitors, innovation awards, product launches, expert business advice, making it the biggest agri-business show planned for 2020 so far.
Mixed messages from agri-show organisers
It comes just days after organisers said UK arable show CropTec will still go ahead.
CropTec is due to take place at East of England Showground in Peterborough on Wednesday and Thursday, November 25 and 26, 2020. The show is typically attended by around 5,000 people.
However, north of the border, a different fate was decided for AgriScot.
The Royal Highland and Agricultural Show Society, which runs AgriScot, announced on Wednesday (July 22), it had made the decision to cancel the Ingliston event planned for November 18.
In previous years, as many as 12,000 people have attended the winter show.