Lidl GB has become the first retailer to sign a contract with Pembrokeshire Creamery to sell milk produced and bottled in Wales.

From June 1, 2024, all Lidl own-brand milk sold in its Welsh stores will have been produced on Welsh farms and bottled at Pembrokeshire Creamery.

Welsh milk had previously been bottled in factories in England before being transported back to Wales to be sold in stores.

Pembrokeshire Creamery has invested £20 million in its Haverfordwest site to build Wales’ only bottling facility certified to supply supermarkets, initially creating up to 80 jobs for the community.

Chief commercial officer at Lidl GB, Richard Bourns, said: “Our partnership with Pembrokeshire Creamery is testament to our commitment to offer Welsh shoppers the very best in homegrown food and drink.

“At Lidl we take pride in championing local producers, and this contract marks a significant milestone for the Welsh dairy sector, whilst also supporting the local economy in Pembrokeshire.”

Managing director at Pembrokeshire Creamery, Marck McQuade, said: “We are very excited to have partnered with Lidl to supply their stores across Wales with milk from Welsh dairy cows, that has been bottled right here in Wales.

“The partnership will deliver products from farm to shelf in a more efficient way, removing the need for Welsh milk to be sent to England for bottling, before coming back to Wales.”

The products will join Lidl’s existing range of Welsh produce, which includes bread, butter, yoghurt, eggs, lamb and beef.