An industry recruitment video commissioned by Meat Business Women has been launched aiming to attract fresh talent into operational and production roles in the meat and poultry sector.

Amidst the labour shortage across the meat industry, particularly within operational and production roles, the need for new talent into entry level roles is at an all-time high.

Meat Business Women has responded to an industry need by commissioning the video which aims to attract young people who may not have considered the industry previously as a career choice.

The video focuses predominantly on operational and production roles, as well as highlighting to viewers further career paths available within the sector.

The video also works to debunk outdated perceptions and showcase the meat industry as a challenging, diverse and rewarding place to forge a career.

The video has been produced in collaboration with some of Meat Business Women’s corporate members, with all corporate members gaining access to the video for use in their internal recruitment strategies.

Jayne Mizon, Head of Learning & Development from Kepak, contributed to the video and commented :

“The meat industry offers young people from diverse backgrounds a great opportunity to kickstart their career, with a wide range of apprenticeships available.

“At Kepak, our apprenticeships offer the opportunity to gain a recognised qualification and hands-on experience whilst earning real money from day one.

“We truly see our early careers options as pivotal to enabling young talent to develop to their full potential in the hope they will become future leaders in our industry.”

The video will also be distributed across Meat Business Women’s network and marketing channels.

It will also feature across their Instagram and YouTube channel, aiming to reach a new audience of job seekers.