Beef, lamb and pork from the UK will be showcased at Canada’s largest major foodservice and hospitality event, the Restaurants Canada (RC) show, next week (May 9-11).
The RC Show is a trade show and conference with thought-leadership content and networking events, that attracts over 20,000 industry professionals.
This year, attending the event to fly the flag for UK produce, will be the Agriculture and Horticulture Development Board (AHDB) export team, alongside four exporters.
The RC Show provides exhibitors with the opportunity to meet with buyers from across the industry and gain insight into new foodservice trends to help maximise export opportunities in the region.
Delegates visiting the AHDB stand will also have the opportunity to see a butchery display and sample some UK produce.
The UK exported nearly £17 million work of red meat to Canada in 2021. Data for January and February 2022 shows that more then £4 million has already been shipped to Canada this year, according to the AHDB.
AHDB senior exports manager (Americas) Susana Morris said: “Canada is an important market for our beef, lamb and pork sectors. Having a presence at trade shows like RC Canada plays a pivotal role in helping us support our exporters in maximising the opportunities in this growing market.
“It’s the first time since pre-Covid we have been able to participate and is the ideal opportunity to re-connect with the industry in Canada and identify new trends in foodservice.
“It will help us continue to develop this growing market and to maintain the momentum that has been building for our beef, lamb and pork products over the last couple of years.”