British meat and dairy to take centrestage in Hong Kong
High-quality meat and dairy products from Britain will be heading to Hong Kong next month for one of Asia’s leading fine dining exhibitions.
The Agriculture and Horticulture Development Board (AHDB) will once again be exhibiting at the Restaurant and Bar Hong Kong (RBHK) show – which every year attracts thousands of visitors from the food service sector.
AHDB will be joined by five exporters to showcase premium pork, beef and lamb as well as sausages, ham and bacon. And for the first time, AHDB Dairy will exhibit a selection of speciality cheeses from Britain.
Key market for British produce
Hong Kong is a key target market in the region for exporting high-quality British products into the food service sector.
AHDB’s head of Asia Pacific Jonathan Eckley said: “This trade show is always very well attended and represents a fantastic opportunity for our producers to showcase premium meat products from Britain on a global platform.
Asia is a key focus for our red meat exports and despite a challenging first-half of the year, AHDB remains committed to driving further demand for our world-class products to this all-important market.
For the first time, the meat export team will also be joined on their stand by AHDB Dairy.
AHDB senior export manager Lucy Randolph added: “We are delighted to be exhibiting at this well-respected show for the first time. We are keen to make our mark in this competitive market where quality food from Britain is welcome.”