British Wool has announced an investment in NexGen Tree Shelters Ltd., a company specialising in bio and environmentally degradable tree shelters.

The investment will enable NexGen to commence full production of its eco-friendly tree shelters, which have undergone development and testing since winning the Innovation in Wool award in 2020.

This strategic partnership aims to transition NexGen’s innovative products from development to market, enhancing sustainability, eliminating single-use plastics and driving demand for British wool. 

NexGen tree shelters and rolls of British wool. Image: British Wool

NexGen has committed to sourcing wool through British Wool’s collective marketing scheme and British Wool will secure a seat on the board of NexGen.

Chief executive of British Wool, Andrew Hogley, said: “British Wool is delighted to partner with NexGen and support the company in bringing this innovative, new wool-based product to market. 

“NexGen tree shelters will take single use plastic out of the environment and have the potential to drive significant demand for undervalued types of British wool over the medium to long-term.”

Founder of NexGen Tree Shelters, Gary Hurlstone, said: “This is an exciting partnership for the company and will allow us to progress to the full production of our innovative products.

“We have so much interest in the product from a variety of sources and can’t wait to start seeing our British wool tree shelters all over the UK and in international markets.”

British Wool said the investment underscores its commitment to sustainability and it also promises to create value for its members by opening new markets for British wool.

The introduction of environmentally friendly tree shelters marks a pivotal development in sustainable agriculture and environmental conservation, British Wool said.