Kubota UK Ltd has strengthened its agricultural and ground care sales team, which is now headed up by sales manager Tim Yates.

Yates, who joined the business in 1999 as a sales administrator and until recently was business development and product manager for ground care equipment, also takes over the role previously held by Rob Edwards.

Rob Edwards has taken up his new position as agricultural and ground care marketing manager for the company’s recently formed Tractor Business Unit (TBU).

The TBU brings together Kubota’s agricultural and ground care divisions into one entity, aligning the company’s UK and Ireland operations with the Japanese manufacturer’s European commercial structure.

Expansion of the TBU has also seen Phil Catley join the marketing department as product manager for compact and ground care equipment.

Catley comes from a professional ground care equipment business background, and brings with him a wealth of knowledge and considerable experience from his many years in the sector.

Company re-alignment

As part of the re-alignment, all Kubota TBU dealer managers have adopted a change of focus with a portfolio that now combines agricultural and ground care machinery ranges.

This sees existing agricultural sales team members Phil Brooks and Jonathan Rook add ground care equipment to their recently expanded dealer manager roles. Brooks continues to cover the western region, while Rook looks after the eastern region.

In addition, Sam Thompson takes up his new position as TBU dealer manager in Ireland, where he was previously responsible for Kubota construction equipment, and Michael Warden joins Kubota as TBU dealer manager for Scotland and the north of England.

Warden's previous role was one of territory support on sales and service with another manufacturer, and has 20 years of engineering and customer support experience.

Commenting on the changes, agricultural and ground care sales manager Tim Yates said:

This is a great opportunity to continue building on the growth already achieved in both agricultural and ground care markets.

"With recent expansion of our dealer network, and many new products coming to market to enhance a very modern equipment portfolio, we’re in a great position to deliver growth for Kubota and our partners."