Lincolnshire Show becomes next UK agricultural event to go digital

Lincolnshire Show has become the latest of a series of major UK agricultural events to go virtual in the wake of the Covid-19 pandemic.

Around 60,000 people typically attend the show, which is in its 136th year.

In a statement, the show’s organisers, Lincolnshire Agricultural Society, said: Although we made the difficult decision to cancel the traditional Lincolnshire Show this year, we’ve been busy behind the scenes planning an exciting online show, and we want you to be part of it.

As one of the county’s flagship events, running for 135 years, we wanted to bring the Lincolnshire Show to you, in a way we’ve never done before.

“Whether you’re an exhibitor, sponsor, farmer, foodie or shopaholic, we’ll have something to suit all ages and tastes.”

Dubbed ‘The Lincolnshire Show Online’, its virtual alternative will showcase many visitors’ favourite features and attractions, with educational and agricultural content, cookery demonstrations, entertainment, online shopping, exhibitors among the planned itinerary.

It comes just a few weeks after a team of tech-savvy show-goers pulled off the UK’s first-ever digital-only agricultural show – the Greatest Online Agricultural Show.

Over the weekend, Hertfordshire Agricultural Society also went digital, taking place on Saturday (May 23) – the same date it was originally planned for.