New Holland dealership completes major acquisition

New Holland has announced that its dealership Russell’s have now completed their acquisition of neighbouring New Holland dealership Platts Harris Ltd.

Based at Malton in North Yorkshire, Russell’s will now operate nine New Holland Agriculture depots.

These are located throughout Yorkshire, Derbyshire, Nottinghamshire and Northamptonshire – making them one of the largest New Holland dealers in the country, the agri-machinery giant says.

Both of the former Platts Harris depots, at Tuxford near Newark and Darley Dale near Matlock, have been retained, it has been confirmed.

This will “provide customers in the North Derbyshire, Nottinghamshire and South Yorkshire a continuity of service”, the manufacturer adds.

Many of the staff in those depots have moved over to Russell’s to further enhance this continuity.

Paul Russell, managing director of Russell’s, commented on the acquisition, stating: “We are delighted to have been able to retain the depots at Tuxford and Darley Dale.

Our industry and our own business are based around local staff serving local customers.

“We therefore look forward to working with all of our new staff and customers in the area and wish them a warm welcome to Russells as we develop our business in the area together with New Holland,” the managing director concluded.