T H White has announced the appointment of Adrian Pipe as a new senior sales director responsible for agriculture, construction, dairy and groundcare businesses (ACDG).

Pipe will join the agricultural machinery manufacturer officially on Monday, July 3, 2023.

T H White said he will bring “extensive experience” in capital goods across the ACDG and commercial vehicle sector to the team, as well as possessing specific expertise in after sales, technical support and customer care.

T H White’s ACDG division director, Adrian Lovegrove, said: “I’m particularly pleased to have Adrian’s skillset and expertise devoted to our business, to develop and grow our parts and service functions for the future, in conjunction with supporting key projects within our ACDG divisions.”

Adrian Pipe

Adrian Pipe. Image: T H White

Most of Pipe’s career has been served with CNH Industrial but, prior to this, he joined Ford New Holland in 1988 as a training instructor.

From there, he pursued a long and varied career covering roles in after sales, product support and quality and manufacturing, all at a regional and global level.

He has had work assignments in Poland; Belgium; Brazil; and Italy, and spent five years as a senior executive and member of the CNHi group executive council.

He left CNH Industrial four years ago and turned his hobby into a business endeavour; building sports cars and running a car transportation service across the UK.

He grew up in the north Cotswolds and worked on farms at the weekends and over the holidays.

He studied agricultural engineering at Rycotewood College in Thame and has said that he looks forward to returning to his agricultural roots by joining the T H White team.