The UK’s largest agricultural machinery show - LAMMA - will move to the NEC from January 2019.
According to Briefing Media, the group behind the show, LAMMA will continue to be a free-to-attend event and will remain on its "proven and successful" January timeline.
The NEC is an exhibition centre in Birmingham (England). It is adjacent to Birmingham Airport and Birmingham International railway station. The show's current venue is the East of England Showground, Peterborough.
Commenting on the move to the NEC, Elisabeth Mork-Eidem, group head of events at Briefing Media, said: "We are excited by the opportunities that this new venue creates for the LAMMA show.
"LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made. The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event.
The NEC is the UK’s leading exhibition venue and provides unparalleled scale, facilities and transport links.
"We are looking forward to working with the NEC to ensure that the show grows and develops further to serve this important market.
"LAMMA will retain its focus on farm machinery, equipment and services and will build on the reputation earned over more than 30 years."
Kathryn James, managing director of NEC Group Conventions and Exhibitions, said: “We are delighted to welcome the event, along with its exhibitors and visitors, to the NEC."
The first LAMMA show at the NEC will take place in 2019 - on Tuesday, January 8, and Wednesday, January 9.
Meanwhile, in the more immediate future, LAMMA ’18 (January 17-18) will be the last such event to be held at the East of England Showground in Peterborough. According to the organisers, it will be the largest event to date - with more than 900 exhibitors booked in and over 40,000 visitors expected.
AgriLand attended last year's event, to capture the sights and sounds. Watch our video (below) to get a taste of the atmosphere.