ATV manufacturer Yamaha has partnered with Nottingham-based ground care specialist Henton & Chattell to extend its dealer network.

The company said that the new partnership will provide “enhanced customer service” in the East Midlands region for Yamaha ATV, side-by-side and golf car customers.

Yamaha’s area sales manager, Carl Stuart, said the partnership with Henton & Chattell will provide a first-class service to Yamaha customers and that the company is looking forward to building on the partnership in the future.

Henton & Chattell managing director, Peter Chaloner, said: “We are excited to be working with Yamaha and filling a gap in our product range with one of the biggest brands in power products.

“We have had countless enquiries about ATVs, off-road leisure, and utility vehicles, so this partnership has come at an opportune moment.”

Peter Chaloner

Henton & Chattell

Chaloner said Henton & Chattell has a history of “building long-standing relationships in the region”.

“We carry over 50,000 parts and offer service and support all under one roof. In addition, we also have proactive sales and service technicians who can help customers both at our dealership and remotely,” he said.

“We appreciate that Yamaha vehicles carry out demanding work and we are ready and willing to help Yamaha customers old and new to get the most out of their vehicles.”

Henton & Chattell said its Nottingham showroom will open in the autumn with a full complement of Yamaha vehicles for its customers to view and test drive. The company said it also plans to open a second dealership soon.

“We hope to bring our new dealership on board later in 2023 so that we can service customers over a wider area,” Chaloner said.

“Partnering with Yamaha is a big step for us and adding another premium brand to our portfolio is an exciting move that we hope will benefit both businesses.”