AGCO customers based in the UK and Republic of Ireland (ROI) who purchase branded lubricants for their machine during the month of March will be eligible to enter an online competition, with prizes including a £500/€500 spend with a selected AGCO dealer.

The competition is designed to remind customers of the importance and benefit of using genuine oils for their Massey Ferguson, Valtra and Fendt tractors and combine harvesters.

Entrants could win one of three prizes:

1. £500/euro to spend with selected AGCO dealer;
2. Well-known brand toolkit worth £250/euro;
3. £100/euro to spend on branded merchandise.

Rebecca Keeley, AGCO’s complementary product manager for UK & Ireland, said:

"We’re excited to be launching this competition and giving AGCO customers the chance to be rewarded for their smart purchasing decisions.

It can be tempting to opt for cheaper, lesser-quality machine lubricants, but these aren’t always designed with your machine in mind and can pose risks.

"Your investment deserves reliable branded oils – the genuine choice. I’m looking forward to finding out who our winners are."

UK and Republic of Ireland customers can enter AGCO’s competition until March 31, by purchasing either a 20L or 25L product from AGCO’s branded lubricants range from participating approved Massey Ferguson, Fendt or Valtra dealers.

Each oil drum will be stickered with a QR code and web link, leading through to an online form.

AGCO said that customers can submit one entry only – duplicate entries will be removed before winners are selected.

The competition is combined across all three AGCO brands (Massey Ferguson, Valtra and Fendt), with one set of prizewinners across the board.