HCC to showcase £9.2 million red meat project at NSA event

This year’s National Sheep Association (NSA) Welsh Sheep event will feature “a major presence” from Hybu Cig Cymru – Meat Promotion Wales (HCC), which will showcase a £9.2 million red meat project.

The body was awarded £9.2 million in funding over five years, and will put that money towards “ensuring that the red meat industry is ready for a post-Brexit future”.

HCC will have a stand to promote its Red Meat Development Programme, where its says it will explain the project to, and engage with, farmers.

The biennial show will take plane in Glynllifon, near Caernarfon, in Gwynedd on May 21.

The programme has several elements, including the Flock and Herd Health Project, an initiative that will see farmers and vets working together to “encourage maximum on-farm efficiency” in animal health planning.

According to HCC, 85 Welsh farms have signed up for this scheme.

The meat promotion body also says that north-west Welsh farmers are “very interested” in the Hill Ram Scheme.

This venture is aimed at applying the latest genetic advances to upland flocks, in an attempt to improve profitability among these farmers.

The HCC stand will also present information on the Welsh Lamb Eating Quality Project, the purpose of which is to continue the promotion of Welsh lamb worldwide.

“My colleagues and I will be delighted to speak to farmers at NSA Welsh Sheep 2019 to discuss how the Red Meat Development Programme will drive the industry forward,” said Dr. Rebekah Stuart, HCC’s flock and herd health executive.

“Later this year, there will be more opportunities for farmers to sign up to be involved, so people can come and find out how these projects can have a positive impact on their bottom line,” she added.