Kubota (UK) Ltd has appointed Henry Bredin in a newly created role as general manager to head-up its recently formed Tractor Business Unit (TBU).

With responsibility for Kubota’s agricultural and ground care sectors, Bredin brings with him a wealth of commercial experience.

For the last nine years he has been both account director and commercial manager with two high profile fresh produce businesses, following several years working with agricultural and ground care machinery manufacturers.

The development of a general manager’s role is part of the business’ expansion plans, and releases managing director David Hart to allow him to focus on his secondary role as vice president of business transformation within the broader European market sectors.

'This is an exciting period of expansion'

“Having worked among both the consumer and manufacturing aspects of industry, I am looking forward to bringing my experiences to this new role, and to support further development of the Kubota dealer network,” said Henry Bredin.

"This is an exciting period of expansion for Kubota in the UK.

"This new role will further strengthen Kubota’s commitment to our dealers and customers in the agricultural and ground care sectors," explained David Hart.

With a focus on sales, marketing and dealer development, Henry’s role is one that will be instrumental in continuing to grow our core business activities.

Since graduating from Harper Adams University with a degree in agricultural engineering, Henry has since earned a diploma in professional consulting, and recently achieved an MBA – both through the University of East Anglia.