SuperValu, one of Ireland’s leading independent supermarkets, is expecting to sell €390k worth, or 144,000 jars of Clarke’s Jam in 2013.

The varieties available in SuperValu will include strawberry, raspberry, blackberry and no added sugar strawberry and raspberry jam. The retail price per jar is €2.69. Based in Stamullen, Co Meath for over 50 years, Clarke’s grow fruit locally and produce jam for distribution all over Ireland.

Martin Kelleher, managing director, SuperValu, said: “Our customers look to us to bring them the best quality produce and we strive to deliver this offering across our network of independent retailers. As a supporter of Irish suppliers we believe this quality can be sourced locally in Ireland. Made from Irish fruit and manufactured in Ireland, this is one of the few jams that can be considered truly Irish and is another example of how SuperValu works in partnership with indigenous suppliers across the agri-food sector to deliver quality and value.”

Pat Clarke, Clarke’s Fresh Fruit, commented: “We are delighted to partner with SuperValu as it gives us the opportunity to bring our produce to communities all over Ireland. We grow all our own jam fruit on our family farm in Stamullen, County Meath, ensuring Clarke's jam is made from the finest ingredients and is genuinely 100 per cent Irish. Our contract with SuperValu also allows us to guarantee 110 local jobs with the possibility of expansion in the future.”

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. Some 75 per cent of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6bn to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

Twins Ellie and Brooke O’Hanlon (6) from Coolock, Dublin and Pat Clarke, Clarke’s Jam