An event organised by the National Sheep Association’s (NSA) Next Generation programme will include discussions surrounding the sharing of farming lives through media.

This includes sharing though social media, the press, face-to-face events or as “farming celebrities” on prime time television programmes.

The event, which is aimed at those aged between 16-35, will take place at Harper Adams University, Newport, Shropshire on Wednesday, February 14.

The NSA said sharing through media is a “daunting prospect” for many farmers, and that the aim of the event is to arm the next generation with the confidence to embrace the opportunities they have to share their farming lives.

“Joining NSA to pass on their experience and top tips are well known names from the agricultural media and communications sector including up and coming influencers ‘The Pretend Farmer’ and Rebecca Wilson of the ‘Boots and Heels’ podcast,” NSA Next Generation said.

“The day will be a mix of small interactive workshops covering topics including avoiding publicity pitfalls and what the media want to know and how we can provide them with this.

“A session emphasising the importance of looking after one’s self whilst opening up and sharing information will also be included as NSA aims to support young farmers with both their flocks and their future wellbeing.”

An afternoon panel will feature a “no holds barred” discussion with social media influencers who will share their highs and lows of growing a following and the opportunities that has created for them.