‘S’ marks the spot for Massey Ferguson fanatics

Massey Ferguson has plenty to shout about at this year’s LAMMA farm machinery show in England.

The brand – apparently now the market leader in the new tractor sales league here in Ireland; if unconfirmed reports from the machinery trade are anything to go by – will showcase a veritable ‘tour de force‘ at the event.

LAMMA 2018 will also be the launch-pad for a new plethora of Massey Ferguson ‘services’, together with its new ‘Diamond’ offers and promotions. The ‘Diamond’ offers are actually part of a year-long plan to celebrate the brand’s 60th anniversary.

‘S’ Series tractors

Massey Ferguson’s latest incarnations of its high-specification tractor models built in Beauvais, France, boast new styling, the option of the new Fieldstar 5 touch-screen terminal and a host of new standard features.

Massey Ferguson

Signalling these updates, all new high-spec Beauvais-built tractor ranges will ultimately carry the suffix ‘S’ in the model number.

Massey Ferguson

On show at LAMMA will be models from the 270-400hp 8700 S, 140-280hp 7700 S, 120-200hp 6700 S and 100-130hp 5700 S line-ups.

The 95hp 5709 S is a brand new model at the lower end of the 5700 S range; it supposedly offers customers “a high specification in a compact package”, with a choice of either Dyna-4 or Dyna-6 transmissions.

‘Global Series’ updates

The 5700 Global Series is being extended, with the launch of the new 85hp 5708 and 95hp 5709 models. These come with the Dyna-4 transmission as standard, plus the option of cab suspension.

Massey Ferguson

Massey Ferguson will also wheel out its latest machinery at LAMMA. New products will include RB round balers, UHD large-square balers, DM TL-V mowers and IDEAL combine harvesters.

Round baler rolls in

The new RB (round baler) Series boasts five models. These provide a choice of fixed and variable-chamber machines.

Massey Ferguson

These MF-badged balers come on the back of AGCO’s (Massey Ferguson’s parent company) acquisition of Lely’s ‘forage’ division (which included the Welger round baler line-up).

Also Read: First look: Welger round balers revealed in Massey Ferguson colours

New big baler flagship

Meanwhile, Massey Ferguson describes its 2370 UHD as the “highest-performing large-square baler ever built at the Hesston factory in the US”.

It will also be at LAMMA; this new flagship machine makes bales that apparently weigh 20% more than those produced by the current 2270 XD.

Massey Ferguson

According to the manufacturer, these denser, heavier 120cm X 90cm bales help to reduce in-field handling and transport costs, thus making the whole operation more efficient.