The Walmart Foundation has awarded nearly $750,000 to WRAP, the UK’s leading sustainability charity delivering behaviour change interventions (BCIs), to develop new interventions to slash household food waste in the UK and Canada, in a partnership with the National Zero Waste Council in Canada.
The UK-Canada partnership will focus on high-impact food waste behaviours and designing new interventions using WRAP’s record in behaviour change.
Research is underway in both countries, with BCI prototypes to be piloted between March 2022 and 2023.
Sarah Clayton, head of citizen behaviour change at WRAP, said:
“We are delighted to have the backing of the Walmart Foundation on this ground-breaking research, which will drive forward thinking on ways to subtly ‘nudge’ people towards positive behaviours that prevent food going to waste.
Food waste is so often overlooked in relation to climate change, but more greenhouse gas is produced by food waste than by all international flights, so we ignore it at our peril.
“Having organisations like the Walmart Foundation onboard is crucial to deliver new work and generate new insights for the benefit of partners all around the world.
“We have an opportunity to reduce the impacts of food waste on the environment with even the slightest behavior modifications,” said Eileen Hyde, senior director for Walmart.
“Identifying these behaviors and applying interventions is a great step in the right direction to affect change. It will take all of us working together to address food waste, and we’re proud to support WRAP’s good work.”
