As the pinnacle event in the Welsh agricultural calendar, the Royal Welsh Show, returns next week, the Welsh government’s Food & Drink Wales will be hosting a business trade lounge in the Food Hall.

The lounge gives food and drink companies across Wales the opportunity to meet buyers from all sectors, including foodservice, retail, wholesale, public procurement and hospitality.

The Business Lounge will provide a showcase of the 60 producers exhibiting in the Food Hall at this year’s show alongside very many quality Welsh food and drink products.

“It is a crucial place for the industry when it comes to meeting retailers and sealing potentially lucrative deals.

Open daily from 8:00a.m to 6:00p.m, the Food Hall at the Royal Welsh Show offers a wide range of companies the chance to take part in the annual food showcase creating a real microcosm of the Welsh food and drink industry from savoury delights to sweet treats.

Visitors will be able to sample and buy a huge range of food and drink produce that Wales has to offer, much of it award-winning, all under one roof.

Welsh government’s minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said:

“The business lounge is a great opportunity to showcase great quality Welsh food and drink products to buyers from all sectors of the industry, including some of the major retailers, and ultimately increase trade with producers.

“I am really looking forward to seeing the products in the Food Hall this year and is a must for all visitors to the Royal Welsh.

“It is a wonderful platform for our food and drink producers and its success is obvious with the amount of people flowing through the doors.

“Welsh food and drink is up there with the very best in the world and saw the largest percentage increase in the value of food and drink exports out of the four UK nations between 2020 and 2021 rising by £89 million, a growth of 16.1%.”