Tyre giant Trelleborg is set to unveil a new online service – namely YourTire – at Agritechnica 2017.

This will allow customers to personalise their Trelleborg (radial) tractor tyres. This, claims the manufacturer, is the first such instance in which agricultural tyres can be personalised.

Customers can use the YourTire online configurator tool to add their name or logo to new tyres.

Commenting on the new service Maurizio Buonopane, business development manager at Trelleborg Wheel Systems, explained that the company is offering this new service “based on the requirements of customers”.


Buonopane said that Trelleborg is positioned as a “brand of choice”, whereby many of the company’s leading tyres are customer-specified as original equipment. This means that when customers configure tractors, for example, some are “insisting” on tyres from Trelleborg.

YourTire provides customers with an extra level of personalisation. Agricultural contractors can now use this service to add their name or logo to the tyres that are fitted to their machines. This makes them more recognisable.

Buonopane added: “YourTire offers customers something unique; a tyre that delivers excellent performance as well as product personalisation.

“We live in an era of customisation, where the personal touch gets added in many aspects of people’s lives. Tyres shouldn’t be any different.”

Meanwhile, at the SIMA show earlier this year in Paris, Trelleborg partnered with Fendt to officially launch its on-board tyre inflation system. It automatically adjusts the pressure, depending on the load. It can be retrofitted to existing rims – on tractors and self-propelled harvesters.