The Scot JCB group has launched a new division to spearhead its machinery and parts sales and service operations for agricultural customers.
The company is combining Kelso & Lothian Harvesters and A.M. Phillip Agritech and forming Scot Agri, a new agricultural brand within the Scot JCB group.
Scot Agri will provide machinery sales, service and parts from JCB; Massey Ferguson; Valtra; HORSCH; Ktwo; and Vicon, across its six depots in the northeast of Scotland and two depots in the Scottish Borders.
Current Scot JCB agricultural depots will be dual-branded with Scot Agri for agricultural products and Scot JCB for construction products.
Robin Bryant, joint managing director at the Scot JCB group, said:
The rebranding of Kelso & Lothian Harvesters and A.M. Phillip Agritech to Scot Agri unifies our agricultural companies under one brand, while maintaining the same industry-leading service we have always provided.
"The Scot JCB group companies Stewart Plant Sales (SPS) and Scot Industrial Air (SIA), which specialises in compressor and generator sales in Scotland, will also be getting a fresh, new look, with updated logos to fit in with the new Scot JCB group master brand."
The Scot JCB group is made up of Scot JCB, Scot Agri, SPS and Scot Industrial Air (SIA).