Cereals 2021 changes date in line with lockdown exit roadmap

The Cereals Event has moved to June 30 – July 1 to accommodate the maximum number of visitors and exhibitors following the government’s announcement of its lockdown exit strategy.

The Cereals Event is the key occasion in the UK arable calendar. Visitors get the opportunity to see leading exhibitors, products and services, along with crop plots, sprays and sprayers, machinery and more, all in one place.

After extensive consultation with both exhibitors and visitors, the event team decided it was best to move the dates from June 9-10 to June 30 – July 1,  2021.

“We began consulting after Boris Johnson’s announcement on February 22 to end lockdown restrictions in England by June 21,” said event organiser, Alli McEntyre.

Speaking with exhibitors and visitors, we looked at the choice of having a restricted event in early June or moving the date and potentially having no restrictions, and the majority opted for the latter.

“We wanted to act quickly in making this decision to give everyone certainty so they can plan ahead,” she added.

“This is a really positive move for visitors, exhibitors and the event, as it will maximise the opportunities for all without lockdown restrictions in place.”

Event format

The event format will remain the same, meaning visitors can still expect to see a large host of exhibitors, live demonstrations and attend a full seminar programme.

Features will include the Syngenta Sprays & Sprayers Arena, Isuzu Driving Course, Crop Plots, NIAB Soil Pit and Drone Zone, as well as many others.

“Though the government is targeting a full lifting of lockdown restrictions before the new date, we are still planning on prioritising visitor safety and will be taking all necessary precautions, while allowing visitors to enjoy the entire event experience,” explained McEntyre.

“We realise the change of date may not slot into everyone’s schedule, however, moving it to a later date will allow the maximum number of visitors to get the most from the event.”