Crop protection firm Certis has welcomed recently-appointed UK potato product manager Nick Badger to its business.

Badger has worked in previous roles as North Europe potato portfolio manager with Syngenta, while also having worked for the UK fresh potato packer, MBM Produce.

Badger said: “I’m really looking forward to taking a more hands-on role in the UK potato industry and getting out on-farm with colleagues, industry advisors and channel partners.”

He explained that his key focus at Certis will be to promote quality crop protection solutions from tuber-to-tuber and to build on relationships with key industry partners.

Certis supplies crop protection solutions ranging from conventional chemical treatments to bio-pesticides, and beneficial insects.

The newly-appointed potato product manager said it is an “exciting time” for the company with its product developments and dynamic team.

It is a great opportunity for me to help support the future sustainability of the sector by being involved in the many stewardship groups that the company is invested in.

Track record

Badger will be based at the Cambridge office and brings technical knowledge to the role with both BASIS and FACTS qualifications.

Certis UK is part of Certis Europe BV, and is based in Cambridge. Its sales team covers the whole of the UK, with sales through a nationwide distribution network.