Poultry software, data solutions and carbon footprinting specialist Eggbase has appointed Tom Willings as its new director of strategy and partnerships.

The company said Willings will bring a wealth of experience from across the poultry sector, encompassing roles in farming, processing and retail, to the company.

His most recent role was as the supply chain director of Stonegate Farmers, an egg supplier to UK supermarkets and its food manufacturing industry.

Eggbase managing director Anne Fleck said Willings’ appointment comes at an exciting time for the business.

“Tom is very familiar with our work, and he is ideally placed to guide the evolution of our software so that it continues to deliver maximum benefit to producers, pullet rearers, broiler growers and their supply chain,” she said.

“This appointment will ensure that Eggbase continues to play a major role throughout the egg and poultry sector.

“Tom’s wealth of knowledge and expertise will be a great asset to Eggbase, and we are very much looking forward to working with him.”

Speaking on his appointment, Willings said he was “incredibly proud” to be joining the Eggbase team.

“With ever more focus on the impact and efficiency of food production, the need for validated, high quality data to unlock opportunity and to inform strategic decision making cannot be understated,” he said.

“I can’t wait to get underway in supporting the tremendous work that Anne and her brilliant team have done to date, and helping our clients continue to measure, manage, and adapt their businesses toward a more sustainable future”.