Hybu Cig Cymru – Meat Promotion Wales (HCC) has said it is looking forward to joining the wider industry at the Royal Welsh Agricultural Society’s Sustainable Grass and Muck event.

The event, which the HCC said provides an opportunity to highlight the important role livestock farmers play in managing their grasslands and muck, will take place at Aberystwyth University Farm, Trawsgoed, on Thursday (May 30).

The HCC said the actions of livestock farmers in managing their grasslands shapes the road to net zero farming in Wales.

HCC’s research and development and sustainability executive, Dr Heather McCalman, said: “The future of the industry and how red meat producers can continue to produce food efficiently and sustainably in an ever-changing environment, will be top of the agenda for us here and this event is an important platform to highlight the sustainability of the red meat sector.

“Our team is looking forward to talk about all things grass with those coming to visit our stand and are at hand to discuss various projects that HCC is currently involved in which provide tangible answers on how to grow better grass, such as the GrassCheckGB project.”

Grass and Muck

HCC’s head of sustainability and future policy, Rachael Madeley-Davies will also join a panel of experts at the ‘Sustainable Science Seminar’ as a keynote speaker at 1:30p.m.

The seminar is part of the event’s series of knowledge exchange seminars.

The HCC team will also be handing out copies of the newly published Recommended Grass and Clover List which is a handbook of grass and clover varieties drawn up after rigorous testing.

HCC said its staff are available to discuss the new Meat Minds programme, which aims to bring enthusiastic individuals together to develop their knowledge of red meat production from farm to fork.

“There are many things that red meat producers in Wales already do well – the Welsh Way of farming is indeed an exemplar for how it should be done – growing grass and increasing biodiversity on the land are just some of those examples,” Dr McCalman said.

“But there’s more we can do as an industry to tackle climate change, from further reducing greenhouse gas emissions and cutting waste to promote economic and cultural sustainability.

“We look forward to engaging with industry stakeholders on these issues throughout the day, and hope to see many of you at our stand.”