Red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) has said that its upcoming webinar will update red meat sector stakeholders on what is happening in the industry.

The webinar, which is part of HCC’s Farmer Forum open meetings, will take place on Monday, February 5 at 7:00p.m.

HCC head of strategic marketing and connections, Laura Pickup, said: “The Farmer Forum meetings are a great opportunity to explain what HCC is doing to promote and defend the ‘Welsh Way’ of producing red meat.

“They are also a two-way discussion – a chance for producers to ask questions and express their views and opinions with us.

“It’s important that we communicate with our stakeholders, and share insight and intelligence on the red meat sector. Providing the people that work within the industry with a platform to air their views is equally important.”

Two in-person meetings have been held in recent weeks; one took place in Glynllifon near Caernarfon and another at Bridgend College.


Pickup said the webinar will offer a chance for more people to hear from HCC and for attendees to share thoughts and opinions on the sector.

“So far in this latest round of meetings we have held face-to-face events at two Welsh agricultural colleges and plan to visit others across the country during 2024,” she said.

“They have been combined with workshops for college students during the day led by members of HCC’s industry and sustainability staff.

“Those workshops focus on topics such as eating quality and carcase grading and provide an opportunity to obtain opinions from young farmers.”

Pickup said attendees will listen to three short presentations on HCC’s recent marketing activity for Welsh Lamb and Welsh Beef, the sustainability of the Welsh red meat industry and a run down on the latest market data.

“They will also be able to share thoughts on the opportunities and challenges facing the sector and arm themselves with up-to-date information,” she said.