New ‘luxury’ Welsh Lamb product set to hit the shelves for Easter

A new “luxury” Welsh Lamb product will be available in a leading supermarket just in time for consumers to celebrate Easter.

Asda supermarkets will be stocking a new half Welsh Lamb leg joint in time for Easter celebrations from March 27 – April 5, as part of their ‘Extra Special’ range.

The Extra Special Welsh Half Lamb Leg will be available in selected stores across the UK.

The new product has been created with celebrations in mind and is described as being “prepared with succulent Welsh Lamb, with a full-flavoured gravy infused with roast garlic and deep Ruby Port, all finished with fragrant rosemary for a delicious Easter roast”.

Oven-ready product

An oven-ready product, it allows families and couples a convenient and delicious way to serve an Easter celebration meal.

Lamb has proven to be a popular product over the last 12 months, with more people choosing the protein over the lockdown period.

The most recent data shows that the volume of lamb sold in the UK between December and February has increased by 16.4% compared with 2020 figures.

Emily Rees, Hybu Cig Cymru – Meat Promotion Wales, UK retail market development executive commented:

We know there is an increased consumer appetite for lamb products around Easter and Welsh farmers have been working hard to meet this peak of demand.

“It’s great news that consumers will be able to choose Welsh this Easter and by doing so they can be assured that they are choosing a high-quality product from domestic farms, which makes for a sustainable and fully traceable choice for their celebrations.”