The Royal Agricultural Society of England (RASE) has announced that its flagship event, the British Pig and Poultry Fair, will be moving to a new venue at the National Exhibition Centre (NEC) in Birmingham for 2024 and beyond.

The next fair will take place on May 15 and 16, 2024, at the new venue in Marston Green, Solihull, Birmingham, moving away from its previous home in the National Agriculture Exhibition Centre (NAEC) in Stoneleigh.

Fair organiser, Alice Bell, said: “The fair has been struggling to obtain the amount of quality event space required in recent years.

“With a third of the space from 2022 no longer available for 2024 and beyond, we were left with the choice of significantly compromising the event or moving venue.

“It is very exciting for the fair to be moving to the NEC. I have been working with the industry to deliver the fair for over 20 years and this change is long overdue.”

British Pig and Poultry Fair 2022

The 2022 edition of the event took place on May 10 and 11, 2022, at the RASE’s old venue at NAEC Stoneleigh. It hosted 338 exhibitors and welcomed more than 7,500 visitors across the two days.

“We know the fair is highly valued by the sector and the importance of bringing the industry together has been proven over many years,” Bell said.

“Feedback from the 2022 fair demonstrated that, despite challenging market conditions, it was highly beneficial to get producers and suppliers together to share ideas and see what is new.”

Therefore, the RASE said, to continue to deliver the event in the format that works and with the content the industry requires, the RASE has secured the only centrally located venue which can facilitate its future needs – the NEC at Birmingham.

The society has also confirmed that fair partner, ABN, a pig and poultry feed manufacturer, and its media partners Pig World and Poultry Business will follow the event to the new venue.

Danny Johnson, general manager at ABN, said: “We are excited to support the Pig & Poultry Fair in its move to the NEC from 2024. ABN has partnered the Fair since 2008 and it is such an important event.

“This move will allow the pig and poultry sectors to gain valuable insight, share ideas and see new technologies all under one roof.

“It is vital that the opportunity for our whole industry to come together is maintained and we are proud to continue our long-term support.”