Organisers of the UK Dairy Day have announced that the show will go ahead on September 15, with additional Covid-19 safety measures in place following the latest government announcement.

The UK Dairy Day team are doing everything they can to stage the event responsibly with additional measures in place to ensure visitors, staff and exhibitors feel safe at the event.

These changes include:

  • Changes to layouts and expertise in crowd management to avoid build-up in popular areas;
  • Additional ventilation systems for internal exhibition areas;
  • Enhanced cleaning regime and waste disposal;
  • Hand sanitiser available across the site;
  • Continue to follow industry guidelines.

Trade stand bookings are now being finalised before publishing the full exhibitor listing and trade stand plan.

Practical demonstrations and seminars will return to the event providing an opportunity to hear from the experts.

Return of dairy cattle

Dairy cattle will return to the event which will host the National Shows for Ayrshire, Brown Swiss and Holstein breeds, along with classes for Dairy Shorthorn, Guernsey and Jersey.

The stall booking deadline for cattle exhibitors is Friday, August 6, 2021 and the cattle entry deadline is Friday, September 3, 2021.

A leading line-up of judges will cast their professional eye over the show ring:

  • The National Ayrshire Show Judge – John Suffern;
  • The National Brown Swiss Show Judge – Stuart Williams;
  • The National Holstein Show Judge – David Booth;
  • Dairy Shorthorn Show Judge – Owain Harries;
  • Guernsey Show Judge – Dawn Coryn;
  • Jersey Show Judge – Ben Etteridge.

UK Dairy Day event director, Sue Cope, said:

“We have been overwhelmed with positive support and reaction from the industry to make the event happen.

“The team has already planned and implemented additional measures to safeguard and reassure our exhibitors and visitors.

It is unmistakably clear the vaccines are working and the sheer scale of the vaccine roll-out has supported the freedom to enable the event to happen.

“We can’t wait to welcome everyone back to UK Dairy Day at Telford on Wednesday, September 15.”