Carr's Billington's unique purple bales have this year, raised £45,000 for the children's charity WellChild.
For the past six years, the agricultural product supplier has been selling the purple bale wrap and donating £5 for every roll sold to the charity.
So far this year, 700 rolls have been sold.
WellChild is the national charity for seriously-ill children and their families in the UK.
Commenting on the campaign, Kate Acutt, senior fundraiser at WellChild said:
"The support from Carr’s Billington’s purple bale wrap sales is so important to us because not only does the campaign raise significant sums to support our vital work, but the quirky and fun campaign has raised fantastic awareness of the charity and how we support families.
This includes providing giant emoji stickers to be used on the wrap so that the bales are really eye catching for passers-by.”
In previous years, Carr's Billingotn's campaign coincided with in-person events like golf days and charity walks - this was not possible this year due to the Covid-19 pandemic.
“Although we haven’t been able to host any of our in-person fundraising events, we were determined to still provide as much support to WellChild as possible,” said Mark Cole, managing director at Carr’s Billington.
“I’d like to personally thank all of our customers who have made this possible by continuing to buy the purple wrap and support this phenomenal cause.
"We can all be extremely proud of what we have achieved to date and I look forward to progressing this in the future,” he concluded.