Wynnstay appoints new forage and arable specialist

To cover the customer base in the South West, Wynnstay has appointed Louise Woolacott as forage and arable specialist in the region.

With over a decade of experience in the sector, and residing in the region herself, Mrs. Woolacott will provide advice to farmers on all forage production inputs, including maize, grass seed, environmental mixtures, silage additives and her key area of expertise, fertiliser.

Commenting on her new position, Woollacott said being able to provide specialist advice to farmers is critical to allow them to make profitable business decisions.

Knowledge is key. Farm advisers have their area of expertise and I’m thrilled to be able to work with farmers on how to optimise forage production, from forward-purchasing fertiliser to selecting varieties which suit their farm, and of course give them the best value on their requirements.

“One of my main areas of focus is fertiliser, keeping in touch with the fertiliser prices all-year-round and monitoring fluctuations in the markets. I keep my finger on the pulse and proactively look for a good time to purchase, contacting customers directly so they get the best deal.”

Covering the South West

She added that her understanding of the region will also be a vital component to the job.

“My area covers the whole of the South West peninsular, so knowing the topography of the land is key.

“A maize variety on a farm in the north of the region won’t necessarily suit the soil type of a field further south – it’s this knowledge which I’ve built over the years that I hope to relay to customers.”

Woolacott will be working alongside the 17 members of the Wynnstay team in the region and will continue to collaborate with her network of industry contacts.

“As farm advisers, we understand the bigger picture, working with seed breeders and the wider supply chain to inform farmers and keep them ahead of the game with progressive breeding varieties.

It’s fantastic to be able to continue my passion for forage and provide knowledge in this specialist area and I’m already enjoying the new role at Wynnstay.

“I look forward to continuing to work with farmers in the South West, both existing contacts and new,” she concluded.