6 million naked swedes…as retailer cuts back on plastic

Supermarket giant Asda has vowed to remove the plastic wrapping from its swedes as part of its crackdown on unnecessary plastic.

Each year, the retailer sells almost six million of the popular root vegetable. The removal of their wraps will result in a reduction of 14t of plastic.

The removal of the plastic wrapping also sees the shelf-life remain the same as before, with the British-grown veg expected to last for up to seven days.

The move is part of Asda’s ongoing commitment to use less and recycle more plastic, with a plan to reduce plastic packaging in own brand products by an initial 10% by February 2019.

By 2025, Asda pledges to make all packaging 100% recyclable.

Nikki Dixon, senior manager for plastic reduction at Asda said: “We’re committed to reducing our plastic usage across own brand products, lowering our impact on the environment and helping families to avoid plastic waste in their homes.

“Working closely with our British growers to ensure delicious veg is available throughout the year, our naked swedes will maintain their taste credentials, without the need for any plastic.”

It follows the news rival Morrisons is to bring back a ‘farm shop style’ pick-your-own eggs stand in 200 of its stores across the country in a bid to reduce food waste and packaging.