Supermarket giant to introduce pick-your-own egg stands
Supermarket giant Morrisons is to bring back a ‘farm shop style’ pick-your-own eggs stand in 200 of its stores across the country.
Customers will be able to select their own local free-range eggs – based on their size, colour, shape and speckles.
They will be able to buy anything from one single egg in a recycled box to 30 in a tray.
Morrisons is launching the stand to reassure customers that their eggs won’t be cracked or smaller than expected. The free-range eggs will be sourced from farms from across Great Britain.
So that they are easy to find, they will be located on special stands in its fresh fruit and veg areas.
To further reduce waste, Morrisons is encouraging customers to reuse their box on each return visit.
Robert Hofman, egg buyer at Morrisons said: “Some customers told us they wanted to select their own eggs – to ensure none were cracked and to buy the exact amount they needed. We thought reintroducing a traditional pick-your-own local egg stand would help to do this.
In trials customers have told us that they love selecting their own eggs, have found it has cut down on waste in their homes, and love buying produce from their local area.
Morrisons pick-your-own free range hens eggs will range in size – from 63g to 73g. They will cost 22p each, £1 for six, or £5 for 30.