Asda to launch new packaging range to cut down on 450t of plastic waste

Asda has announced that its launching new packaging across its entire chicken range, which the retailer claims will save 450t of plastic a year.

Customers will see the new packaging launch on chicken thighs in the coming weeks, and the full range includes whole birds, drumsticks, legs, diced breasts and mini fillets scheduled to be in new packaging by the middle of summer.

According to Asda, as well as reducing plastic, the pouches support hygienic preparation of meals with customers able to simply pour the poultry from the pack straight into the pan, without needing to pick the chicken up with hands or utensils.

Lisa Barratt, Asda’s poultry buying manger, said:

“The change in poultry packaging marks the next step in our commitment to use less and recycle more, something which we are very passionate about delivering for our customers and colleagues.

The move means customers don’t have to prioritise plastic reduction over grocery decision making, ensuring the nation can continue purchasing quality poultry at the same price.”

The initiative is part of Asda’s long-term commitment to remove single-use plastic from its business and it has set the goal of removing 450t of plastic a year from its poultry packing.

Since 2018, the supermarket has removed 9,000t of plastic and committed to removing 3 billion pieces of plastic from own-brand products by 2025.