BRP to introduce electric models for each product line by 2026
BRP has announced its five-year plan to offer electric models in each of its product lines by the end of 2026.
To achieve this, BRP plans to invest $300 million over five years in product development, specialised equipment, infrastructure, production tooling and facilities.
“We have always said electrification was not a question of ‘if’ but a question of ‘when’,” said José Boisjoli, president and CEO of BRP.
We’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options
“We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products,” he added.
Evaluating electric models
In order to achieve this goal, BRP is expanding its Rotax electric power unit development infrastructure in Gunskirchen, Austria, and is also creating the BRP Electric Vehicle Development Centre, located in its hometown of Valcourt, Quebec, Canada.
“We are thrilled to create our EV expertise centre, taking steps into the world of electrification,” said Bernard Guy, senior vice president of global product strategy.
“Experts on our EV team will feel the agility of a startup environment but will benefit from BRP’s financial resources and state-of-the-art equipment to design our in-house technology,” he concluded.