Breifne O
Breifne O'Brien

Technical Beef Specialist

Breifne O’Brien hails from a suckler, beef and sheep farm in Co. Cavan. He studied Agri-Environmental Science in UCD. During his college years, he presented an agri-focused radio show on Belfield FM called 'Keepin' it Country'. In addition to his knowledge and passion for Irish agriculture; he also recently gained extensive international experience through time spent working on a 4,500-cow dairy farm in South Dakota in the US.

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Irish beef ‘likely to become more attractive’ in UK market

Irish beef ‘likely to become more attractive’ in UK market

Irish beef exports have been forecast to grow in appeal among British customers, according to report recently published the Agriculture...

NI-bred Simmental stock are ‘first choice’ for Swiss and German customers

NI-bred Simmental stock are ‘first choice’ for Swiss and German customers

The new year is off to a positive start for three Simmental breeders located in countries Antrim and Tyrone, with...

Changes to zinc use in pig feed discussed at seminars

Changes to zinc use in pig feed discussed at seminars

“There will be challenges but also great opportunities in the coming months for Irish pig farmers, given the upcoming changes...

Meeting specifications is key to maximising beef price

Meeting specifications is key to maximising beef price

Beef finishers who send cattle to the factory regularly will be well aware of the importance of meeting factory specifications...

NI customers buy over 50,000 cattle from the Republic this year

NI customers buy over 50,000 cattle from the Republic this year

Cattle buyers in Northern Ireland are making their presence felt at mart rings around the Republic of Irelans this year,...

UK beef trade continues to improve despite Irish trend

UK beef trade continues to improve despite Irish trend

The beef trade for prime cattle in the UK is continuing to improve despite ongoing efforts by Irish beef processors...

Treated imports could change shoppers minds on meat

Treated imports could change shoppers minds on meat

Allowing imports of products like chlorine-washed chicken and hormone-treated beef in a post-Brexit trade deal could have a negative impact...

British Lion eggs cracks marketing deal with swimming sensation

British Lion eggs cracks marketing deal with swimming sensation

British Lion eggs is diving into a partnership with double World Champion and social media star Tom Daley as part...

4-day biogas training course comes to Fermanagh

4-day biogas training course comes to Fermanagh

The Centre for Renewable Energies and Sustainable Technologies (CREST) is welcoming German biogas network, IBBK Biogas, to its facilities in...

NFU Scotland announces additional family membership

NFU Scotland announces additional family membership

Partners and children of NFU Scotland members can now be added – at no cost – to farming or crofting...

High standards are ‘key to growth of game meat exports’

High standards are ‘key to growth of game meat exports’

The Government has signaled that an increase in overseas demand for game meat will depend on “high standards of traceability...

UFU: ‘Genuine partnerships needed to tackle ammonia’

UFU: ‘Genuine partnerships needed to tackle ammonia’

Genuine working partnerships must be at the heart of any plans to tackle ammonia in Northern Ireland, according to the...

Last chance to apply for £5,000 environmental grant

Last chance to apply for £5,000 environmental grant

Farmers in the midlands have until January 31 to apply for an environmental grant of up to £5,000. Dr. Jodie Rettino,...

Shoppers urged to support local businesses this Christmas

Shoppers urged to support local businesses this Christmas

Shoppers are being urged to keep their shopping local this Christmas to show support for rural and local businesses. President...

iTexel Conference: Breeding to reduce antibiotic use

iTexel Conference: Breeding to reduce antibiotic use

The upcoming iTexel Conference will give attendees an opportunity to hear how ongoing research could help farmers breed sheep with...

Changes to phosphate offtake values ‘could be justified’

Changes to phosphate offtake values ‘could be justified’

A lowering of the AHDB’s Nutrient Management Guide’s (RB209) phosphate offtake values for cereals “could be justified”, according to results...

FUW announce seminar line-up for Welsh Dairy Show

FUW announce seminar line-up for Welsh Dairy Show

The Farmers’ Union of Wales (FUW) is looking forward to “a busy day” at the Welsh Dairy Show on Tuesday,...

Castle Douglas to host agricultural vehicle workshop

Castle Douglas to host agricultural vehicle workshop

The National Farmers’ Union (NFU) Scotland, in conjunction with the Driver and Vehicle Standards Agency (DVSA) and Police Scotland, are...