Breifne O'Brien

Breifne O

Breifne O’Brien hails from a suckler, beef and sheep farm in Co. Cavan. He studied Agri-Environmental Science in UCD. During his college years, he presented an agri-focused radio show on Belfield FM called 'Keepin' it Country'. In addition to his knowledge and passion for Irish agriculture; he also recently gained extensive international experience through time spent working on a 4,500-cow dairy farm in South Dakota in the US.

UK red meat and dairy sales soar over festive period
UK red meat and dairy sales soar over festive period

A record-breaking Christmas week for grocery sales was seen in the UK in 2023, with a recorded £13.7 billion spent...

ABP’s PRISM 2030 initiative hosts open day in Cheshire
ABP’s PRISM 2030 initiative hosts open day in Cheshire

Beef and lamb farmers as well as agricultural technical experts gathered on a suckler-beef farm in Cheshire recently to get...

Dispersal sale announced for well-known NI Charolais herd
Dispersal sale announced for well-known NI Charolais herd

Details have just been announced of the unreserved Dispersal Sale of the Coolnaslee Herd of pedigree Charolais cattle. The auction...

Video: Farmer ‘lucky to be alive’ after fall into slurry pit
Video: Farmer ‘lucky to be alive’ after fall into slurry pit

An Irish suckler farmer has said he is lucky to be alive after surviving a fall into a slurry pit...

Conor McGregor on the search for Belgian Blue bulls
Conor McGregor on the search for Belgian Blue bulls

Former Ultimate Fighting Championship (UFC) Featherweight and Lightweight Champion Conor McGregor has said he is on the look out for...

ABP announces acquisition of 2 additional sites in Scotland
ABP announces acquisition of 2 additional sites in Scotland

ABP has today (Thursday, June 15) announced the acquisition of the Bridge of Allan abattoir and Queenslie meat packing plant...

ABP invests £1.5m in farm sustainability programme
ABP invests £1.5m in farm sustainability programme

ABP Food Group has today (Tuesday, November 22) announced an investment of £1.5 million in a sustainability programme open to...

Irish beef ‘likely to become more attractive’ in UK market
Irish beef ‘likely to become more attractive’ in UK market

Irish beef exports have been forecast to grow in appeal among British customers, according to report recently published the Agriculture...

NI-bred Simmental stock are ‘first choice’ for Swiss and German customers
NI-bred Simmental stock are ‘first choice’ for Swiss and German customers

The new year is off to a positive start for three Simmental breeders located in countries Antrim and Tyrone, with...

Changes to zinc use in pig feed discussed at seminars
Changes to zinc use in pig feed discussed at seminars

“There will be challenges but also great opportunities in the coming months for Irish pig farmers, given the upcoming changes...

Meeting specifications is key to maximising beef price
Meeting specifications is key to maximising beef price

Beef finishers who send cattle to the factory regularly will be well aware of the importance of meeting factory specifications...

NI customers buy over 50,000 cattle from the Republic this year
NI customers buy over 50,000 cattle from the Republic this year

Cattle buyers in Northern Ireland are making their presence felt at mart rings around the Republic of Irelans this year,...

UK beef trade continues to improve despite Irish trend
UK beef trade continues to improve despite Irish trend

The beef trade for prime cattle in the UK is continuing to improve despite ongoing efforts by Irish beef processors...

Treated imports could change shoppers minds on meat
Treated imports could change shoppers minds on meat

Allowing imports of products like chlorine-washed chicken and hormone-treated beef in a post-Brexit trade deal could have a negative impact...

British Lion eggs cracks marketing deal with swimming sensation
British Lion eggs cracks marketing deal with swimming sensation

British Lion eggs is diving into a partnership with double World Champion and social media star Tom Daley as part...

4-day biogas training course comes to Fermanagh
4-day biogas training course comes to Fermanagh

The Centre for Renewable Energies and Sustainable Technologies (CREST) is welcoming German biogas network, IBBK Biogas, to its facilities in...

NFU Scotland announces additional family membership
NFU Scotland announces additional family membership

Partners and children of NFU Scotland members can now be added – at no cost – to farming or crofting...

High standards are ‘key to growth of game meat exports’
High standards are ‘key to growth of game meat exports’

The Government has signaled that an increase in overseas demand for game meat will depend on “high standards of traceability...