German machinery giant Claas has announced its UK chief executive will step up to become the machinery's giant's new senior vice president (for western Europe) of sales and service division.

As part of a number of new internal appointments announced by the Claas Group, Trevor Tyrrell has been announced as the new senior vice president, western Europe, for the company’s sales and service division with effect from June 1, 2020.

Prior to this appointment, Tyrrell had been CEO of Claas UK since 2011.

In his new role, Tyrrell will take on responsibility for sales both within western Europe, but also the Oceania region, for which he is currently regional director.

He succeeds Christian Radons, who will join the Claas Group Executive Board with responsibility for the global sales and service division.

Trevor (pictured below) joined Claas UK as a management trainee over 30 years ago and, since then, has held a number of positions in product management, marketing and sales departments within the company.

[also-read url="" title="Edenderry man on his way to the top of the ‘Claas’"]

In 2008, he was appointed regional director with responsibility for sales within the British Isles, in addition to a number of other markets, including Oceania, prior to becoming CEO of Claas UK in 2011.

As part of this role, he has also been a long-time member of the western European management team.

Radons takes on global sales

Meanwhile, Christian Radons, now appointed to the Claas Group Executive Board, has been part of the Claas Group for around 20 years and initially held various commercial management positions, including that of commercial director when Claas Global Sales was launched.

AgriLand staff Jim Breen machinery image (705)

His appointment means the Claas Group Executive Board will comprise the following members: Thomas Böck, chairman, forage harvesting business unit and technology and systems division; Hans Lampert, finance and controlling division; Jan-Hendrik Mohr, grain harvest business unit; Dr. Jens Foerst, tractor business unit; and Christian Radons, sales and service business unit.