Organisers have been forced to call off one of the UK's biggest dairy industry events. UK Dairy Day was planned to take place on September 16.
A spokesman explained Government guidelines had not provided organisers with the assurance that the event would be able to proceed with the large numbers anticipated to attend.
In 2019, more than 9,000 people turned out to the event in Telford.
The series of cancellations continues internationally too. Earlier this month, organisers announced Canada’s Royal Agricultural Winter Fair would also not take place in 2020 despite the event being scheduled more than five months away.
Sue Cope, UK Dairy Day event director and chief executive of Holstein UK, said: “It is with a heavy heart that we have to announce that the 2020 event cannot take place on Wednesday, September 16 at the International Centre, Telford.
“Since UK Dairy Day started in 2014, it has provided dairy farmers and the industry with a fantastic opportunity to network, do business and view a superb show of dairy breeds.
We thank everyone for the positive support in an attempt to make the event happen. However, in light of lead times that are required by many of our exhibitors, we have had to make the difficult decision to postpone until Wednesday, September 15, 2021.
"Our top priority has to be the health and safety of our visitors, exhibitors, employees, venue support team and the wider community.”
UK Dairy Day 2021 will welcome the return of over 300 trade exhibitors, 9,000 visitors and cows that showcase the exceptional standard of UK dairy cattle.
“We look forward to welcoming everyone to the 2021 event. In the meantime please stay safe and be proud of the amazing commitment and hard work that British dairy farmers and the industry have delivered during these uncertain times,” added Cope.