At this year's Balmoral Show, the robotic milking specialists Lely won the award for Best Trade Stand Displaying Farm and Horticultural Equipment.
Lely brought a live robotic milking exhibition to this year's show and in association with Drayne’s Farm, an ice-cream stand.
Some 40 cows made the journey to the purpose built dairy unit at the Balmoral Show for the three days where they will be milked at their leisure.
Lely’s Tomas Cooney said that cows are milked more often than in a traditional system and the Lely Astronaut recognizes each cow individually.
"Every event from birth until the day she leaves the farm is stored on the T4C (time for cows) management program which is then very clearly presented in a dashboard format."
It enables the farmer to supply an individual cow with all her needs for optimal health, milk production and well being.
Over the three-day event, visitors to the stand heard about different topics from grazing, to labour saving and comparing conventional to robotic milking and the public saw how easy it is to manage your herd from the palm of your hand from anywhere in the world with Lely Inherd.
They also provided live interviews with some of their customers on the stand each day at 11am, 2pm and 4pm.
Jim Irwin from the company's Center Eglish said "who better is there to share their knowledge than those farmers who are using the system on a daily basis".
Neil Dillion from Farm Management Support with Lely Centre Eglish interviewed Andrew Stewart, a dairy farmer from Banbridge, Co. Down at the Lely stand at the Balmoral Show.