New Holland has announced that from July 2026, T Alun Jones & Son will expand their territory to south-east Wales.

In addition, T Alun Jones & Son is set to become the exclusive New Holland dealer in the area from July 2027.

The dealership will be maintaining its current customers across the region while it covers its new territory.

T Alun Jones & Son

T Alun Jones & Son was founded in 1961 and is based in Dryslwyn, Carmarthenshire.

The company became authorised New Holland dealers in 1984, and since then, has provided machinery and parts to farmers across south and west Wales, along with the country's midlands.

T Alun Jones & Son was one of eight winners at New Holland's 2025 Dealer of the Year awards, and one of only four to take home top prize in two categories.

The company won first place in both Tractor Dealer of the Year and Small Dealer of the Year, showcasing the excellent work at the Welsh dealership.

CNH

CNH director for UK and Ireland, David Rapkins spoke about the expansion, saying: "We would like to thank David Evans Agricultural Ltd for its valued commitment and service to New Holland customers over many years.

"T Alun Jones & Son has a strong reputation for customer care and technical expertise.

"We are confident the team will provide the high standards of sales, service and parts support that New Holland customers expect," Rapkins said.

This announcement made it two dealer network changes in the UK from CNH brands for July.

Earlier this month, CNH announced that G. & S.J. Johnson Ltd had made the decision to scale back its operation and relinquish the Case IH brand.

The Staffordshire company's territory was subsequently taken over by Pontesbury Tractors Ltd, Startin Tractors Ltd, and Lloyd Ltd.