TAFE – Tractors and Farm Equipment Ltd., the maker of India’s Massey Ferguson tractors, has announced the launch of Season 3 of the ‘Massey DYNASTAR Contest 2026′.
TAFE continues to manufacture Massey machines in the India region, after reaching a settlement with AGCO after a falling out between the two companies last year.
TAFE’s Massey DYNASTAR Season 3 is envisioned as a national innovation platform designed to empower farmers, entrepreneurs, students, start-ups, and rural changemakers.
Celebrated for its progressive approach in recognising and nurturing new ideas in agriculture and rural entrepreneurship, the Massey DYNASTAR Contest serves as an online platform for farmers, entrepreneurs, students, academics, and innovators with original concepts that can create meaningful impact using Massey Ferguson tractors.
Season 3 expands its scope by inviting ideas powered by any Massey Ferguson tractor unlocking possibilities across agriculture, allied sectors, and rural enterprises, with opportunities for participants to showcase their creativity on a national stage.
The shortlisted participants will gain national recognition and the opportunity to present their concepts before an expert jury comprising industry specialists and senior leaders from TAFE.
The winner of Massey DYNASTAR Season 3 will win a Massey Ferguson 254 DYNASMART tractor worth approximately ₹ 8.2 lakhs (approximately €7,600).
Each submission must demonstrate a practical and feasible application of a Massey Ferguson tractor that enhances farming practices, enables new business opportunities, or drives positive social and economic change.
Shortlisted finalists will be invited to present their solutions to the jury in a Grand Finale event where the most innovative and impactful concepts will be recognised and awarded.
Agriculture in India
As India moves toward a future shaped by modern agriculture, sustainability, and inclusive growth, TAFE has said that the Massey DYNASTAR Season 3 contest stands as a call to every innovator with an idea to step forward and “shape tomorrow”.
With a broader vision, wider participation, and greater rewards, this new season promises to be the grandest celebration yet, according to the manufacturer.
TAFE is an Indian tractor major incorporated in 1960 in Chennai, India.
TAFE sells over 180,000 tractors annually and has a strong distribution network of over 1,600 dealers effectively supporting TAFE’s four tractor brands – Massey Ferguson India; TAFE Tractors; Eicher Tractors; and IMT.
TAFE exports tractors to more than 80 countries in Asia, Africa, Europe, the Americas, and Russia.
In addition to tractors, TAFE and its subsidiaries have business interests in various sectors including farm machinery, diesel engines and generators, engineering plastics, gears and transmission components, hydraulic pumps and cylinders, vehicle franchises and plantations.
