On Wednesday, March 16, AHDB's export team will join exporters from the UK for a British meat and cheese tasting event on the rooftop of Spring Place in Los Angeles.
According to the board, around 60 "influential guests" in the US will get to sample beef and pork dishes and a selection of cheese, before meeting with exporters from the UK to learn about Britain's production, for example animal welfare and traceability standards.
"We are delighted to be hosting our tasting event in the US, as it provides the perfect setting for our exporters to make important connections with buyers to make the most of the exciting opportunities that America presents," said Susana Morris, AHDB senior export manager.
“The US is a key target market for both our red meat and cheese exports as there is a real growing appetite for our products, as customers in the US value the UK’s high standards in food safety, our farmers’ commitment to protecting the environment and the great taste and heritage of our unique breeds, including the Angus and Hereford.
“Further and following the recent news regarding sheepmeat exports, we also hope to be able to export our high-quality lamb to the US later this year.”
Then the following week, AHDB will fly the flag for UK beef, pork and cheese at the first-ever SIAL America food and drink show.
The business-to-business (B2B) show is expected to attract thousands of importers from across the US, as well as food service companies, distributors, retailers and wholesalers.
“SIAL America is a fantastic opportunity for us to showcase cheese from the UK to a large and varied audience," said AHDB senior export manager for dairy, Lucy Randolph.
"We are delighted to be in attendance at its debut show and we are hopeful that SIAL America will provide some valuable connections in this important market.”