Ahead of this week's National Ploughing Championships, Agriland was invited to an exclusive first look at Ireland's first ever tractor football matches which will take place at this year's event in Screggan, Tullamore.
The tractor football matches are taking place as part of an initiative to raise awareness about heart failure in Ireland.
Heart failure awareness in Ireland is extremely low so, to try and combat this, Novartis Ireland Ltd. decided to launch the ‘Know Heart Failure Now’ campaign, at the Ploughing Championships.
Heart failure mainly affects men, and farmers are more likely to look after their tractors more than their heart.
The aim of the tractor football is to get people to stop, listen and hopefully learn some facts about heart failure while having fun.
[also-read url="http://www.agriland.ie/farming-news/6-things-you-need-to-know-before-going-to-the-ploughing/" title="6 things you need to know before going to the Ploughing"]
The 'Know Heart Failure Now' campaign, also aims to increase awareness of the risks of heart failure, help people to recognise the symptoms of heart failure and calls Irish people to talk to their doctor if they have more than one symptom of heart failure.
The heart is simply a pump, just like any pump around the farm. When the efficiency of the pump drops heart failure can develop, causing symptoms of tiredness and breathlessness when doing normal tasks and swelling of the feet or ankle.
At this year's Ploughing, the tractor football matches will be taking place every hour during the three day event.
The "Know Heart Failure Now" campaign is a joint initiative from Novartis Ireland Ltd. , WR Shaw and The National Ploughing Assoication.
Be sure to pop down to the Agriland stand at this year's Ploughing at Block 4, Row 14, Stand 331.