Yamaha has announced the appointment of Chris Embleton as its new area sales manager for Northern England and Scotland.
Embleton has joined the ATV and motorcycle manufacturer from European golf retailer American Golf and will work with Yamaha’s dealer network.
Here, he will manage a portfolio of ATV, side-by-side, golf cars and other lightweight utility vehicles, the company said.
Speaking on his appointment, Embleton said: “Joining Yamaha is a great opportunity to work with an excellent dealer network and portfolio of products.
“I have been an end user of recreational and utility vehicles for many years, so to join a leading brand and work throughout the north is a perfect fit for me.”
Yamaha said Embleton has “hit the ground running” and is already forming relationships with new and existing dealers.
He has become the “main point of contact” for enquiries in the north, working alongside Carl Stuart who manages the south, the company said.
“Carl and the Yamaha Power Products team have welcomed me with open arms and together we are looking forward to further growing our dealer network and supporting our existing dealers,” Embleton said.
“I have immersed myself in the Yamaha range which is so well suited to both the farming and leisure interests of the north.
“Demand is high for rugged and reliable vehicles that can stand up to the conditions we have here, and I anticipate I will be very busy in my new role.”
Embleton graduated Stirling University and in his previous role with American Golf was responsible for 18 retail stores and two leisure venues.
