Aldi has been given the title of the UK’s most popular supermarket chain, after 84% of those surveyed by YouGov had a positive opinion of the retailer.
The retailer placed first in YouGov’s Q3 popularity rankings of UK supermarkets. The market research company uses millions of responses to continually monitor what the UK thinks about different brands, people and products.
Aldi was followed by Marks & Spencer Food (82%) in second place, Lidl (78%) in third place, Sainsbury’s (73%) in fourth place and Tesco and Tesco Express (72%) in fifth place.
Communications director at Aldi, Richard Thornton, said: “Low prices never go out of fashion which is why Aldi is – and will continue to be – loved by so many.
“Our unbeatable combination of high-quality products at low prices has helped us attract around a million new customers in the past year alone, but we’re not stopping there.
“We’re investing £1.4 billion over the next two years to help bring us closer to even more households.”
Aldi held the top spot overall for adults according to the YouGov survey but, within the Generation X and boomer survey groups, it was knocked off the top by Marks & Spencer Food.
Differences in men and women
Aldi was also number one in the overall male category, with 82% popularity.
It was followed by Lidl (77%), Marks & Spencer Food (73%), Tesco Express and Morrisons (both 71%).
In the overall female category, Marks & Spencer Food claimed the top spot, with 91% popularity.
It was followed by Aldi (86%), Sainsbury’s (81%), Lidl (79%) and Iceland (77%).
