For a seventh time, Zetor has embarked on a journey that will last for several thousand kilometres. The company is embarking on another Europe-wide tractor road-show.

Between now and October, a team of tractors are going to visit nine European countries – stopping in 60 different locations – including such far flung spots as Croatia and Austria. Zetor says that the spectacle attracts thousands of visitors every year.

Forming part of this year’s Europe-wide adventure will be tractors from the Brno-based firm’s current line-up, including Major HS, Proxima and Forterra models.

“Visitors can see the tractors during their real activities with farm machinery. Those interested can try out Zetor’s front loaders,” explained Robert Todt, Sales and Marketing Director of Zetor.

“This year is not only about the presentation of our tractors; it is also meant as a consulting opportunity for our customers – as part of our after-sales service. Right at the spot, they can receive information, advice or tips on how to take best care of their tractors.”

From Croatia to the UK

The event started on May 22 in Croatia – a country in which Zetor appointed a new distributor early this year. The show is then moving onto Switzerland, Austria, Poland, Lithuania, Sweden, the Netherlands and the UK. It will come to an end in France – in October. In all, 60 stops are planned in nine different countries.

In the entire history of the event, the Zetor tractor show has apparently visited over 20 European countries, including nearly 400 stops, and was attended by more than 60,000 visitors.

Sales and profits

Meanwhile, turning to financial matters, revenues at Zetor reached €118 million last year. 3,144 machines were produced and sold, out of which 86% were exported to over 40 countries.



Profit at the company amounted to €4 million (prior to taxation). Meanwhile, Zetor invested over €8 million in R&D (Research and Development), sales and marketing.

Despite the reasonably “positive” results, the Brno-based (Czech) manufacturer says that it faced a “sales crisis that has affected markets, producers and dealers of tractors throughout western countries over the past three years”.